How do you help a brand as popular as Squishmallows stand out even more than they already do? You take them on the road and give people everywhere exactly what they want: More. Plush. After tapping our Content Engineering team to create head-turning props and turn an old food truck into a branded Squish Tour mobile, we hit the road for nearly a month during the holiday season to create experiences for fans in Raleigh, Charlotte, Atlanta, Jacksonville and Miami—and, of course, give away lots of beloved product. Complete with official Squishmallows mascots, a giant Plinko-like game, couch and wall made fully of Squishmallows, and even a Squishmas Tree at the final event, the irresistibly share-worthy experience engaged fans and created holiday buzz while tapping into the brand’s active social media community. The Squish Tour was promoted on owned social channels as well as through the social channels of the activation venues. Throughout the Tour, EP+Co and Squishmallows captured live social coverage with fan interactions and utilized user-generated content to boost awareness.