Synchrony is a consumer financial services company with one of the industry’s most complete, digitally-enabled product suites. When they needed a way to highlight their offerings at their flagship New York City location, they looked to us. Tasked with concepting and building an interactive experience within a 2,000-square-foot space, we leveraged both our Creative Technology and Experiential capabilities to deliver an engaging and immersive “Experience Center.” Created for both digital interactivity and collaboration, the space includes an integrated touch table, an LCD wall, and a collection of demo devices, allowing guests to experience Synchrony’s portfolio of financial innovations for themselves. At the same time, the elevated design and layout work to welcome guests while highlighting customer journeys, Synchrony’s tech prowess, and the many reasons why companies trust Synchrony to provide them with unrivaled credit services. Highlights of the space include floor- to-ceiling LED wrapped columns, a custom patent wall highlighting Synchrony’s proprietary offerings, two unique mural walls designed by local New York City based artists, an interactive projector welcoming guests to the Experience Center, and a collaboration area featuring custom fabricated Synchrony gold benches.