BI-LO

BI-LO is our hometown supermarket chain that happens to have more than 200 stores in the Southeast. It’s no big secret why BI-LO has grown so fast. They’ve managed to find that elusive balance between high quality and low prices, especially when it comes to their produce.

BI-LO came to us in 2006 and asked us to make their advertising more relevant to today’s increasingly sophisticated, but time-pressed and price-conscious working families. We were glad to shake things up.