"Break Glass" Outdoor
Client:
Firehouse Subs
Firehouse Subs is new to a lot of markets, often markets in which building awareness on a limited budget is challenging. Knowing that, we knew that we needed more than just a typical “sandwich and logo” board to generate the type of attention we need. Halfway through the posting cycle, the second board is revealed, and the sandwich disappears. And yes, their subs are that good.
