2009 Brand Campaign
Client:
Greenville Humane Society
The Greenville Humane Society takes in over 20,000 animals a year. Many of these animals are pets who are abandoned for reasons beyond their control—like their owner losing a job, or a child developing an allergy. This campaign encourages animal lovers to adopt one of these pets. Meanwhile, it reminds everyone that owning a pet is a commitment, and not one that should be taken lightly.
Campaign Elements:
Going for a car ride
Allergic
Loved & lost
Lost my job
Disposable
