The Seabrookers
Client:
Seabrook Island
As we spent more time on Seabrook Island, we learned that what really sets this community apart is its people. They’re the Seabrookers, and they are what makes the neighborhood so great. They come from all backgrounds, from CEOs to school nurses, and they all have one thing in common: their love of Seabrook. They don’t care what you do for a living. All they care about is who you are as a person and if you’d like to go shoot a round of golf.
The Seabrookers campaign consists of a microsite and a series of print ads. And who better to promote the island than the people itself? Each of the print ads tells the story of an actual resident, and drives consumers to the microsite, where the residents give video tours of the island and its amenities.
Campaign Elements:
Colleen Ad
Ed Ad
Joey Ad
Leo Ad
TheSeabrookers.com
