Brand Campaign
Client:
ScanSource, Inc.
In 14 years of business, ScanSource exclusively marketed itself through manufacturer marketing programs. As competition started to infringe on ScanSource's position in the marketplace, it became increasingly important to clearly communicate what makes ScanSource different from other distributors. We focused the campaign on what customers care the most about, and what ScanSource does best - the logistics of distribution.
Campaign Elements:
On Time Delivery
Our Inventory
Pad Every Order
Tech Support
