SVP, Director - Consumer Insights
Kerry’s always had in interest in learning what makes people tick (cue her Bachelor’s in Psychology), which evolved into an interest in learning what makes organizations tick (cue her Master’s in Industrial Organizational Psychology), which led to her fitting career in the overlap: understanding what makes consumers tick. Kerry has an extensive background in brand research, cultural and consumer insight, with in-depth experience in all phases of international quantitative and qualitative research. As Kerry says it best, “I pride myself on bringing only the most innovative research methods to my clients while treating their research investment as if it were my own.” Kerry brings research to life with actionable insights and recommendations. She’s always thinking of ways to tell a captivating story. She’s our interpreter behind the data.