GREENVILLE, S.C. (Feb. 24, 2011) – Erwin-Penland has earned two 2011 Pixie Awards, the top honor for animation, motion graphics and effects, from the American Pixel Academy for its work on a new TV campaign for the iconic L’eggs hosiery brand.

The 250-person Greenville, S.C., agency, a division of The Interpublic Group’s Hill, Holliday, developed the first campaign in decades that didn’t use the brand’s legendary tagline, “Nothing beats a great pair of L’eggs.” A new tag – “You’re in luck. You’re in L’eggs.” – is the centerpiece of new TV commercials created by Erwin-Penland that feature colorful animation set to the up-tempo beat of “Lucky,” a European techno-dance hit from Swedish pop duo Lucky Twice.

EP won a Pixie Platinum Award – the competition’s highest honor – in the Motion Graphic category, and also received a Pixie Gold Award in the Animation category for the “Lucky” campaign. Creative credits include Executive Creative Director Andy Mendelsohn, Art Director Ashley Woods, Copywriter Palmer Burt and Broadcast Producer Heather Haley, all of Erwin-Penland; and New York-based production company Stardust Studios.

“We’re honored and humbled to receive a national award of this caliber,” said Mendelsohn, whose six-year tenure at Erwin-Penland has seen a dramatic increase in industry-wide recognition for the 25-year-old agency. “The Pixie Awards are like the Oscars for the animation and motion graphics industry, so to have our work named among the best of the best is a really great honor.”The Pixie Awards are sponsored by the American Pixel Academy, a coalition of creative professionals and academics in the moving pixel world. The unique competition honors outstanding work in the fastest-growing areas of video production – effects, motion graphics and animation – which according to a recent study are included in approximately 92 percent of all current video productions.

About Erwin-Penland
Based in Greenville, S.C., Erwin-Penland (www.erwinpenland.com) is a full-service marketing firm that provides advertising, event marketing, interactive, public relations and strategic planning services to clients including Verizon Wireless, Denny’s, Lockheed Martin, BI-LO Supermarkets and Advance America. The 250-person firm is part of Boston-based Hill, Holliday, Connors, Cosmopulos Inc., one of the nation’s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).