GREENVILLE, S.C. (Dec. 6, 2010) – Erwin-Penland (EP), a division of The Interpublic Group’s Hill, Holliday and one of the five largest advertising and marketing firms in the Southeast, has promoted Lauren Roach to senior account executive and hired Kathryn Mudge as a junior account executive, Matthew Gallagher as an account executive and Matthew Ketchum as a junior copywriter.

Roach has been promoted from account executive and will continue to serve on the Verizon Communications team as a primary point of contact between the client and the agency. She received her Bachelor of Arts degree in journalism and mass communications from the University of South Carolina and has been at EP for two years.

Mudge joins EP on the Denny’s field marketing team, arriving from the marketing department at Naturally Fresh Inc. in Atlanta. She holds a Bachelor of Science degree in marketing from Clemson University.

Gallagher, who joins EP from the New York offices of sister agency Hill Holliday, will serve on the Verizon point-of-sale team. He earned his Bachelor of Arts degree in communications from Temple University.

Ketchum is a junior copywriter at EP and will write print and broadcast ads for various agency accounts. He received his copywriting degree from the Creative Circus in Atlanta.

About Erwin-PenlandBased in Greenville, S.C., Erwin-Penland (www.erwinpenland.com) is a full-service marketing firm that provides advertising, event marketing, interactive, public relations and strategic planning services to clients including: Verizon Wireless, Denny’s, Lockheed Martin, BI-LO Supermarkets and Advance America. The 250-person firm is part of Boston-based Hill, Holliday, Connors, Cosmopulos Inc., one of the nation’s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).