Notable Promotions Bolster Erwin-Penland Senior Management Team
February 01, 2010
Agency Veterans Deliver Industry-Leading Thinking
GREENVILLE, S.C. [February 1, 2010] – Erwin-Penland (EP), proudly announces the promotions of Andy Mendelsohn and Roger Beasley, as well as the promotion of Renee Roberson and her addition to the Senior Management Team. This move marks an expansion of the EP leadership team as the company, a division of Interpublic Group’s Hill, Holliday, continues to grow as one of the five largest advertising and marketing firms in the Southeast.
“With a combined total of nearly 60 years in the advertising industry, these three colleagues bring a depth of knowledge that helps Erwin-Penland continue to progress every day,” said Joe Erwin, President of Erwin-Penland. “We are looking forward to these remarkable leaders continuing their guidance in serving our clients and advancing our agency.”
Roberson has been promoted from Director of Human Resources to Vice President, Director of Human Resources and will be a new member of the Senior Management Team. Roberson brings HR experience from industry leaders including BBDO, Detroit, and the Omnicom Group, serving as Associate Director and Senior HR Manager in the corporate offices of the largest worldwide advertising holding company. For the past year Roberson has directed strategic HR initiatives designed to guide the direction of both clients and the agency. Roberson attended The Ohio State University and last year received one of EP’s 2009 Outstanding Newcomer Awards.
Fresh from celebrating his fifth anniversary with EP, Mendelsohn moves from Vice President, Executive Creative Director to Senior Vice President, Executive Creative Director. During his career Mendelsohn has delivered inspired creative for such national marquee accounts as Tylenol, Lexmark, Panasonic and Daimler Chrysler. Mendelsohn now supervises the development and execution of all EP agency creative work for current clients including: BI-LO, Verizon Wireless, ScanSource, Advance America, and Denny’s. Mendelsohn has previously been recognized with advertising industry accolades including the Communicator Award, One Show Award and Mercury Award, as well as numerous National ADDY awards. Mendelsohn attended Hobart College in Geneva, New York.
A nine year EP veteran, Beasley has been promoted from Vice President, Director of Strategic Planning to Senior Vice President, Director of Strategic Planning. Bringing with him over 20 years of experience, Beasley brought his strategic vision to bear for DMB&B in Los Angeles, BBDO in Atlanta and Rockett Burkhead and Winston in Raleigh, N.C. before arriving at EP. During his tenure at EP he has worked with all agency clients, including Verizon Wireless, Denny’s and Advance America. At EP, Beasley works closely with each client to provide specific marketing strategies and to guide agency efforts in creating integrated communication plans. Beasley is a graduate of the University of North Carolina, Chapel Hill.
About Erwin-Penland
Based in Greenville, S.C., Erwin-Penland (www.erwinpenland.com) is a full-service marketing firm that provides advertising, event marketing, interactive, public relations and strategic planning services to clients including: Verizon Wireless, Denny’s, Lockheed Martin, Fatz Café, BI-LO Supermarkets and Advance America. The 250-person firm is part of Boston-based Hill, Holliday, Connors, Cosmopulos Inc., one of the nation’s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).
EProgress
The Summer 2009 edition of Erwin-Penland's newsletter shares the exciting news of winning three national advertising awards, a review of the Drive's innovative "Game Tonight" campaign, a profile on Director of Human Resources Renee Roberson, a overview of what our Interns did this summer and a recap of EP's participation in HOG Day 2009.