Erwin-Penland Hires New Director of Human Resources, Associate Director of Interactive Promoted
December 02, 2008
GREENVILLE, SC – December 2, 2008 – Erwin-Penland, one of the largest advertising and marketing firms in the Southeast and a division of Interpublic Group’s Hill, Holliday, has today announced the hiring of a new Director of Human Resources and the promotion of a new Director of Interactive Services.
Renee Roberson will serve as Director of Human Resources. She will oversee the strategic development and management of human resources, with an emphasis on recruiting. Roberson has a strong agency background, having previously served as the Senior Project Manager of Human Resources for Omnicom Group and as Associate Director of Human Resources at BBDO Detroit, a subsidiary of Omnicom Group. She is in her tenth year of practicing Human Resources at the management level in the advertising industry, with her experience expanding across all facets of Human Resources. Roberson has led many global agency initiatives in her previous positions and is a member of the Society of Human Resource Management and World at Work.
After working at Erwin-Penland for nine years, Kevin Purcer has been promoted to Director of Interactive Services. He now leads all digital initiatives for the agency’s full roster of clients, which includes Verizon Wireless, Advance America and BI-LO Supermarkets. Previously the Associate Director of Interactive, Purcer was instrumental in the development of Erwin-Penland’s in-house Interactive Group. He is a graduate of Clemson University.
“I’m extremely proud of the growth we are experiencing here at Erwin-Penland,” said Joe Erwin, President and Co-Founder. “We are confident that Renee will help us achieve our goal of bringing world-class talent to Greenville that will deepen the services we provide to our clients. Also, I believe the Interactive department is an increasingly important part of the marketing mix, and under the direction of Kevin, we foresee it growing along with the digital media world.”
EProgress
The Summer 2009 edition of Erwin-Penland's newsletter shares the exciting news of winning three national advertising awards, a review of the Drive's innovative "Game Tonight" campaign, a profile on Director of Human Resources Renee Roberson, a overview of what our Interns did this summer and a recap of EP's participation in HOG Day 2009.