Erwin-Penland Rounds the Bases with Greenville Drive Ad Campaign
March 08, 2006
GREENVILLE, S.C., March 8, 2006 – Main Street pedestrians stealing home. Businessmen and women sporting athletic socks. Women receiving the trendy new “home plate makeover” at a high end boutique. These are just some of the signs that baseball is back in Greenville – and that fans are ready – as part of the new ad campaign Erwin-Penland is launching this week for the Greenville Drive.
The spots use everyday situations with an interesting twist to demonstrate the passion people have for America’s favorite pastime. Almost all of the actors in the TV spots are local residents, and the locations shown feature familiar scenes, such as the Wachovia Building in downtown Greenville, the Benetz boutique and parts of Main Street.
“The countdown to Greenville Drive baseball is on, and these TV ads are geared to generate excitement for the season set to kick off Thursday, April 6, in the new West End Stadium downtown,” said Andy Mendelsohn, executive creative director for Erwin-Penland.
The four different TV spots will run from now through the first week of April on cable, including TBS, ESPN, EPSN2, Cartoon Network and Spike TV.
Erwin-Penland, one of the Southeast’s largest marketing firms, also plans to debut Greenville Drive posters in storefront windows beginning next week. The posters feature local children in their very own baseball card setting. “Every kid dreams of having their face on a baseball card someday,” said Mendelsohn. “These posters give them a chance to recognize that dream just a little sooner than they planned.”
The ad campaign also features newspaper and radio spots, airing through the start of the season.
EProgress
The Winter 2008 edition highlights EP’s acquisition of all local retail advertising for Verizon Wireless, new broadcast work for Firehouse Subs, Julie Quaranta and the EP Direct service offering, Splatthemat.com and the huge success of EP’s work on “How Sweet the Sound Memphis” for Verizon Wireless.