EP Keeps Growing with Addition of Milliken's Yes Essentials
April 10, 2006
GREENVILLE, S.C., April 19, 2006 – Erwin-Penland, the Southeast’s largest advertising and marketing firm, has added another Milliken & Co. product, YES Essentials, to its growing client roster. YES Essentials provides a line of stain and odor resistant fabric for automotive interior space. Billings were not disclosed.
The YES Essentials fabric technology allows its brand of floor mats and seat fabric to withstand all of the stains commonly found inside of a car or truck – coffee, soda, ketchup, dirt and motor oil – as well some stains that are not so common, like permanent markers and lipstick.
Most recently, YES Essentials launched its line of worry-free, custom-fit floor mats designed to repel stains and odor. A built-in anti-microbial agent also eliminates bacteria from the fabric.
Currently, consumers can purchase customized YES Essentials floor mats online at www.YESessentials.com. Starting this spring, cars such as Jeep’s Compass and Wrangler and the Dodge Caliber will feature the YES Essentials seat fabric technology, with the Chrysler Aspen joining the line up in the fall.
Erwin-Penland will help build the brand for YES Essentials, including implementing strategic public relations, advertising and interactive elements, utilizing traditional and non-traditional marketing methods.
About Milliken & Company
Headquartered in Spartanburg, S.C., Milliken & Co. is one of the world’s largest privately owned textile and chemical companies. Since 1948, Milliken’s Automotive Division has provided seating, flooring and safety solutions to the largest automakers in the world, including DaimlerChrysler, Ford, General Motors, Honda and Toyota. For information on Milliken & Co., visit www.milliken.com.
EProgress
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