Duke University's Fuqua School of Business Names Erwin-Penland Agency of Record
August 30, 2007
DURHAM, N.C., August 30, 2006 – Leading Southeast ad agency Erwin-Penland, part of Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, has been named agency of record for Duke University’s Fuqua School of Business. Billings were not disclosed.
Fuqua, consistently ranked among the nation's top business schools by several publications, offers five MBA programs – The Duke MBA - Daytime, Global Executive, Weekend Executive, Cross Continent and Duke Goethe Executive MBA. The five MBA program formats are designed to accommodate Fuqua’s student population in a variety of ways, allowing individuals to meet their personal and professional goals. In addition, Fuqua offers a wide range of non-degree executive education programs for individuals and corporations.
Erwin-Penland will play a key role in developing the brand for Fuqua, as well as for the individual academic programs and centers within the school.
“This is a tremendous opportunity for us to help one of the nation’s top business schools attract new students, as well as offer existing students the opportunity to continue their education,” said Roger Beasley, director of strategic planning for Erwin-Penland. “The competitive landscape of business is changing and we are looking forward to defining and communicating what makes Fuqua unique.”
The agency also will handle all creative duties on a multimedia campaign intended to establish Fuqua as a leading research institute, educator and supplier of future business leaders at all levels around the globe.
“We are excited to work with Erwin-Penland to bring our message to life in a unified and effective way,” said Michael Hemmerich, associate dean for marketing and communications for Fuqua. “The agency has tremendous experience in creating brand strategies for a spectrum of clients, which will benefit us in initial and ongoing communications to our target audiences, as well as to our diverse student body.”
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