Erwin-Penland Biggest Winner At District 3 ADDY Awards
April 20, 2007
GREENVILLE, S.C., April 20, 2007 Erwin-Penland, South Carolina's largest fully integrated marketing and communications firm, earned more ADDY awards than any other agency in this year's District 3 ADDY competition, which includes North Carolina, South Carolina and Virginia. The Greenville, S.C., shop garnered a total of 19 ADDY Awards - nine Gold, nine Silver and one Special Judges' award – more than double the next closest competitor. EP earned recognition for its work in television, print ads, outdoor ads and posters for a variety of clients, including Advance America, BMW Performance Center and United Way of Greenville County. "Since the arrival of Andy Mendelsohn as executive creative director two years ago, we've made a concerted effort to upgrade our creative offering – not to win more awards, but to help create more success for all of our clients," said agency President Joe Erwin. "That said, it's incredibly rewarding to see so much of our work earn such a high level of recognition against some of the finest creative talent in the country." Recognized as the advertising industry's equivalent to the Academy Awards, the ADDY Awards is a peer-reviewed competition to recognize outstanding creative achievement. All of EP's District 3 award winners will now advance to be judged in the national ADDY award competition, with winners to be announced at the American Advertising Federation's annual conference on June 9 in Louisville, Ky.
Erwin-Penland's District 3 Award Winners:
Gold ADDY
• "Peanut" poster for the Greenville Drive in the Single Poster category.
• "Pine Tar" poster for the Greenville Drive in the Single Poster category.
• "Baseball Rant" poster series for the Greenville Drive in the Poster Campaign category.
• "Half-Season Tickets" poster series for the Greenville Drive in the Poster Campaign category.
• "Bars" poster for The Family Book Project in the Collateral Poster category.
• "Bars" outdoor billboard for The Family Book Project in the Out of Home category.
• Poster Campaign for United Way of Greenville County in the Single Medium Campaign category.
• Poster Campaign for The Family Book Project in the Single Medium Campaign category.
• Ad Campaign for The Family Book Project in the Single Medium Campaign category.
Silver ADDY
• "The Shoe Salesman :30" for Advance America in the Regional/National TV, Single Spot category.
• "Peanut" poster for the Greenville Drive in the Single Poster category.
• "Second Base" poster for the Greenville Humane Society in the Collateral Poster category.
• "Puppies in Advertising" poster for the Greenville Humane Society in the Collateral Poster category.
• "Pregnant" poster for The Family Book Project in the Collateral Poster category.
• "Twins" poster for United Way of Greenville County in the Collateral Poster category.
• "Venus Dixon" poster for United Way of Greenville County in the Collateral Poster category.
• Poster Campaign for the March of Dimes in the Single Medium Campaign category.
• "Baseball Stadium Suite" posters for BMW Performance Center in the Out-of-Home Campaign category.
Special Judges Award for Public Service
• Poster campaign for The Family Book Project.
EProgress
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