Sr. Account Executive - Activations
Serves as primary contact between client and agency. Identifies client needs and opportunities, then applies appropriate agency resources by providing strategic direction and ongoing project management to creative, media, production and other agency disciplines.
Qualifications:
- Bachelor’s degree or equivalent, preferably in advertising, marketing, communications or other related discipline.
- Must have mobile marketing or experiential marketing background
- Sports sponsorship experience preferred
- Agency experience preferred
- Must be able to communicate and present effectively to clients both in person and via conference call.
- Must be able to travel.
Duties:
- Manage the development and maintenance of experiential branding areas for Verizon in association with their sponsorship properties.
- Coordinate and manage multiple agencies.
- Develop and manage budgets per activation and assist in preparation of client billing
- Develop and maintain project timelines for multiple departments and agencies.
- Keeps apprised of clients’ products/services, competitive set and target audience attributes.
- Analyzes client data and creates action plan for agency assignments.
- Provides strategic direction in the form of creative briefs and other documents.
- Provides direction to creative, media and production staff and effectively represents their perspectives when presenting work to client.
- Quickly and accurately conveys client changes/feedback to other members of the team.
- Checks and approves all work for accuracy and coordinates client approvals.
- Seeks to build additional business opportunities with clients and other appropriate businesses.
