Interactive Account Executive

Serves as primary contact between client and agency. Identifies client needs and opportunities, then applies appropriate agency resources by providing strategic direction and ongoing project management to creative, media, production and other agency disciplines.

Qualifications:

  • Bachelor’s degree or equivalent, preferably in advertising, marketing, communications or other related discipline.
  • Prior experience managing website development and microsite initiatives, CMS deployments, HTML email campaigns, online media campaigns, social networking strategies and other technology based marketing initiatives from a business standpoint, preferably in agency or client environment.
  • Proficient with standard business software (Microsoft Office Suite)
  • Excellent oral and written communications skills, good listener.
  • Well organized, strong planning skills.
  • Self-starter, goal-oriented, quick study.

Duties:

  • Keeps apprised of clients’ products/services, competitive set and target audience attributes.
  • Analyzes client data and creates action plan for agency assignments.
  • Provides strategic direction in the form of creative briefs and other documents.
  • Creates timelines and ensures consistent adherence to established deadlines.
  • Provides direction to creative, media and production staff and effectively represents their perspectives when presenting work to client.
  • Quickly and accurately conveys client changes/feedback to other members of the team.
  • Checks and approves all work for accuracy and coordinates client approvals.
  • Assists in preparation of client billing and oversees account budgets and administration.
  • Seeks to build additional business opportunities with clients and other appropriate businesses.
  • Takes a proactive role in the development of the interactive service offering.

Performance Measures:

  • Client assignments are completed correctly, on time and within budget.
  • Consistently achieves high client satisfaction levels.
  • Obtains positive feedback in 360 peer reviews.
  • Account retention and growth.
  • Exhibits EP Core Values of Customer Service, Growth and Integrity.
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