Public Relations Account Executive

Identifies client needs and opportunities, then applies individual skills and other appropriate agency resources to create and deliver effective public relations programs.

Qualifications:

  • Bachelor’s degree or equivalent, preferably in public relations, journalism, marketing, communications or other related discipline.
  • Minimum two years’ prior experience in public relations, preferably in agency or client environment.
  • Working knowledge of fundamental public relations practices and principles.
  • Proficient with standard business software (Microsoft Office Suite)
  • Excellent oral and written communications skills, good listener.
  • Familiar with generally accepted rules of preparing information for the media.
  • Well organized, strong planning skills, exhibits sound judgment.
  • Self-starter, goal-oriented, quick study.

Duties:

  • Keeps apprised of clients’ products/services, competitive set and target audience attributes.
  • Analyzes client data and develops appropriate public relations plans and programs.
  • Develops project and programs estimates, then ensures adherence to established budgets.
  • Creates timelines and ensures consistent adherence to established deadlines.
  • Prepares information for public and/or media consumption.
  • Maintains a working knowledge of key local, industry and other relevant media.
  • Pitches stories and secures media coverage for client news and initiatives.
  • Counsels clients on effectively communicating with the media and other audiences.
  • Works with creative, media, production, interactive and event marketing staff as needed.
  • Quickly and accurately conveys client changes/feedback to other members of the team.
  • Checks and approves all work for accuracy and coordinates client approvals.
  • Analyzes results and reports on program effectiveness.
  • Assists in preparation of client billing and oversees account budgets and administration.
  • Seeks to build additional business opportunities with clients and other appropriate businesses.

Performance Measures:

  • Client assignments are completed correctly, on time and within budget.
  • Consistently achieves high client satisfaction levels.
  • Obtains positive feedback in 360 peer reviews.
  • Account retention and growth.
  • Exhibits EP Core Values of Customer Service, Growth and Integrity
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