Public Relations Account Executive
Identifies client needs and opportunities, then applies individual skills and other appropriate agency resources to create and deliver effective public relations programs.
Qualifications:
- Bachelor’s degree or equivalent, preferably in public relations, journalism, marketing, communications or other related discipline.
- Minimum two years’ prior experience in public relations, preferably in agency or client environment.
- Working knowledge of fundamental public relations practices and principles.
- Proficient with standard business software (Microsoft Office Suite)
- Excellent oral and written communications skills, good listener.
- Familiar with generally accepted rules of preparing information for the media.
- Well organized, strong planning skills, exhibits sound judgment.
- Self-starter, goal-oriented, quick study.
Duties:
- Keeps apprised of clients’ products/services, competitive set and target audience attributes.
- Analyzes client data and develops appropriate public relations plans and programs.
- Develops project and programs estimates, then ensures adherence to established budgets.
- Creates timelines and ensures consistent adherence to established deadlines.
- Prepares information for public and/or media consumption.
- Maintains a working knowledge of key local, industry and other relevant media.
- Pitches stories and secures media coverage for client news and initiatives.
- Counsels clients on effectively communicating with the media and other audiences.
- Works with creative, media, production, interactive and event marketing staff as needed.
- Quickly and accurately conveys client changes/feedback to other members of the team.
- Checks and approves all work for accuracy and coordinates client approvals.
- Analyzes results and reports on program effectiveness.
- Assists in preparation of client billing and oversees account budgets and administration.
- Seeks to build additional business opportunities with clients and other appropriate businesses.
Performance Measures:
- Client assignments are completed correctly, on time and within budget.
- Consistently achieves high client satisfaction levels.
- Obtains positive feedback in 360 peer reviews.
- Account retention and growth.
- Exhibits EP Core Values of Customer Service, Growth and Integrity
