Confluence Voted Among the Top Outdoor Companies
January 22nd, 2010 - posted by Kevin
One of EP’s clients, Confluence Watersports, was recently voted one of the top three outdoor companies according to the ‘SNEWS Annual Retailer Survey.’ As a marketer, this reminds me that the distribution channel is one of the most important components of a successful marketing strategy. In advertising, it is often easy to overlook these channels and focus on the sexy consumer marketing programs, but what good is consumer demand if nobody wants to sell your product?
This kind of recognition shows Confluence’s commitment to the relationships it has with its customers. So congratulations to their team and keep up the great work!
SixthSense
December 9th, 2009 - posted by Melissa
It’s that time of year when all of the experts, pundits, bloggers and whatnot are posing that favorite year-end/new-year question, “What does the future hold?” While these musings tend to include prophesies on things like the wide worlds of economy, technology and healthcare, I admit I usually prefer following upcoming trends from the worlds of Bauhaus, Bourdain and Balenciaga.
Whatever the poison or passion, when a video demonstrating SixthSense technology hit my laptop screen, I was sucked in like poor Carol Anne Freeling. Here you can see the SixthSense inventor, Pranav Mistry, using the wearable device that enables interaction between the real world and the world of data. Whatever you do, be sure to hang on until the six-minute mark where the fun really begins.
Would you pay for NBC?
December 3rd, 2009 - posted by Kevin
In light of the recent articles about Comcast purchasing a majority stake in NBC, the question being asked to consumers is “Would you pay for NBC content if you got your TV content from another provider (Verizon FiOS, Direct TV, etc…)?”
Whether or not you think it will happen, the question is interesting. As more and more communications companies are trying to find ways to avoid just being the “pipe,” crossover into content is a logical move. Exclusive content has always been a competitive diferentiator between TV providers, Direct TV’s deal with Sunday NFL Ticket for example, but to my knowledge it has never really extended as far as the major networks.
I doubt NBC would want to restrict the viewing audience for its mainstay programming for non-Comcast subscribers, but it certainly opens the door for extra exclusives, pre-releases, Etc. for Comcast subscribers.
It will be interesting to watch unfold.
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BI-LO Clemson Sponsorship Campaign
In this integrated campaign for BI-LO, we connect with Clemson football fans through one of the most time-honored football traditions: the tailgate.
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