Roger Beasley

VP, Director of Strategic Planning

Weird guy. Weird good. But weird.

Of course, we've never met a strategic planner worth anything who wasn't a little off the highway, but Roger drives on the shoulder quite a bit more than most.

What Roger does is find the nugget, the hidden truth about a product or a product category that enables our creative teams to have something meaningful and motivating to say to the consumer. That's what strategic planners do. Roger just happens to be better than most.

He has about 20 years of experience managing brand advertising and strategic planning for brands such as Hardee's, Cort Furniture, Gibson Greetings, Denny's Maxfli, Firehouse Subs and Verizon Wireless. Roger has worked in L.A., Atlanta and Greenville, and has so impressed his clients that he's even been asked to sit on the boards of some of them. Not a bad testament to his abilities.

Roger is a bit of a pit bull. He doesn't stop until he finds what he's looking for, and he's a powerful cop for the brands he touches. His abilities help build businesses and help maintain loyalty to those businesses. He's the gut check of every major campaign that leaves our doors and has earned the respect of clients, account executives, and creatives alike. Not easy. Not easy at all.

In fact, it's a little weird.