Bill Reynolds

VP, Media Director

Here's the thing about Bill: you look at him and you think, well, nerd. He kind of talks like Sergeant Joe Friday from Dragnet and dresses a little less fashionably. But Bill knows his stuff like nobody's business.

Bill began his career in New York at Wells Rich Greene working on a variety of national accounts including Bic, Ralston Purina and New York State Tourism. His analytical mind and vast imagination got him noticed quickly and Bill was soon heavily recruited by agencies around the country. He landed at Henderson Advertising in Greenville, South Carolina where he quickly became Director of Media. After a long and successful stint at Henderson, Bill moved to Erwin-Penland in 2005 where he's worked on Verizon Wireless, Firehouse Subs, Advance America and BI-LO Supermarkets.

Notice how in the previous paragraph we said, "analytical mind and vast imagination." Usually, people have one or the other. Not both.

Bill does. And that has enabled him to offer clients brilliant traditional media options as well as provide them with a deep understanding of new media. Bill has become an expert on both and that's one of the reasons why he's frequently sought out by the trade media for opinions on current media issues.

He's never sought out by fashion magazines, however.