No Future For Digital Magazines…
July 30th, 2010 - posted by admin
…without subscription services anyway. Anyone who has an iPad knows that purchasing digital copies of magazines, such as Sports Illustrated, is a pricey endeavor. A single digital copy of SI runs $5, basically the same as the print newsstand copy. But are single copy sales really going to change magazine consumption among general consumers? I like integrated videos and interactivity as much as the next sports fan, but $5 an issue is a bit steep. Maybe for a big issue like the College Football or NFL Preview but will people really shell out almost $300/year to get all 56 issues? And since Apple seems reluctant to approve the recent Time Inc. apps that include subscription services, it may be a little while before the print magazine apocalypse is upon us.
Finally BP Does Something Right . . . By Not Doing Anything
May 25th, 2010 - posted by Barry
It’d be easy to armchair quarterback BP’s handling of the oil spill disaster off the Gulf Coast. Despite what may be very earnest efforts to quickly fix the problem and minimize the environmental and economic impact caused by the accident, BP continues to suffer from negative media coverage driven by uncertainty over how and when the problem will finally be resolved.
So-called PR experts are falling all over themselves questioning the speed, sincerity and comprehensiveness of BP’s response. After hearing directly from Kevin Phelan, BP’s SVP of Marketing for the U.S., yesterday, I’d agree they’re not getting the message out about the many positive steps they’re taking to mitigate the damage.
That’s why it was so refreshing to see BP finally do something right . . . ironically, by doing nothing at all. It seems an impostor has claimed the handle @bpglobalpr on Twitter, posting a range of sarcastic content including this beauty: “The ocean looks just a bit slimmer today. Dressing it in black really did the trick! #bpcares.”
Instead of swinging into action with its army of lawyers, though, BP has for now taken a hands-off approach, according to a report in Advertising Age. “People are entitled to their views on what we’re doing and we have to live with those,” said a BP spokesman. “We are doing the best we can to deal with the current situation and to try to stop the oil from flowing and to then clean it up.”
Pretty sensitive for a company being accused of an historic lack of sensitivity.
Google gets a spring makeover!
May 7th, 2010 - posted by Anish Shah
In case you haven’t already noticed it yet, Google has revamped its search results page in order to enhance the overall Google search experience.
As per the design team at Google, “we tried to take all the things we strive for at Google and make them better: powerful technology, snappy results, simplicity and a fun and quirky personality. Our goal was to take a design known by millions of people and make it better.”
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